D.A. A. Buck of Waterbury, Connecticut set out with the intent of producing a more affordable pocket watch for The Waterbury Watch Company to sell to the public. The watch was only made of 58 parts all together, so it was simple and affordable, unlike the pocket watches produced by the company’s competitors at the time such as Waltham and Elgin.
Because these watches were so affordable, many businesses, such as suit tailors, were including the watches as a “gift” with the sale of their product. Because the watches were included as incentives with other products, the public started to view them as a poor quality watch and were not buying them. To escape the stigma that came with their name, the company changed their name to the New England watch company in 1898.