When the Waterbury Watch Company fell prey to financial troubles in the year 1898, the New England Watch Company was born. The new company was far more successful than its predecessor, and survived for over 15 years.
The watch company was popular in that it offered several pocket watch designs that are now known by antique watch collectors for varying in both size and style. The New England Watch Company was also so successful because their pocket watches were incredibly inexpensive.
The company survived until the beginning of the first World War when it was bought by Robert H. Ingersoll and Brothers, later known as The Timex Watch Company.